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— Hosted by AAF Dallas


WHEN: June, 21, 2018 - Dinner and Induction Ceremony - 7:00pm
Frontiers of Flight Museum 6911 Lemmon Avenue, Dallas, Texas. 

The Southwest Advertising Hall of Fame is proud to announce six new members into its 2018 class of inductees: Nelda Armstrong of Lubbock, Hymen Childs of Dallas, Mike Crawford of Dallas, Ross Cummings of Oklahoma City, and Jackie Dryden of Houston. Each of these distinguished honorees has made significant contributions to the advertising industry and to their communities. 

In addition, this year’s Governor’s Award is being given to Balcom Agency of Fort Worth.

The induction will be held in conjunction with the AAF Dallas “Shining Star Award” ceremony. 

The 2018 inductees include:

Nelda Armstrong, Lubbock: (Deceased)
Nelda’s first job in advertising was in 1960 as office manager and secretary at Buckner Advertising, where she worked off and on throughout the sixties.  She opened N. Armstrong Advertising in June, 1974, and became the first woman in Lubbock to own her own advertising agency.  Nelda enjoyed using freelance artists and copywriters and providing Texas Tech students with internships and employment opportunities. It is a testament to Nelda’s work ethic that she handled the advertising for Gebo’s for 35 years and worked with Plains Cotton Growers Inc. for more than 50 years.

Other than raising her four children, Nelda considered her biggest accomplishment to be her induction into the Texas Tech College of Mass Communications Hall of Fame in 1997. She also earned additional awards: AAF's 10th District Silver Medal award, multiple Lubbock ADDY Awards, National Agri-Marketing Association awards, WICI’s Business Woman of the Year, and Communicator of the Year.

Nelda enjoyed serving as secretary of the Lubbock Advertising Federation for more than 20 years and was named AAF Lubbock’s first Lifetime Achievement Award winner in 2003. She also was named one of the top 200 influential people who helped Lubbock become the Hub of the South Plains by the Lubbock Avalanche-Journal in 2008. 

Hymen Childs, Dallas:
Hymen Childs is a native of Austin and a graduate of The University of Texas at Austin. He is a member of the Texas Radio Hall of Fame, having been a major figure in broadcasting for over 50 years. Today, he serves as president and partner of Service Broadcasting Corporation. Hymen has been with Service Broadcasting Corporation since 1970. 

Service Broadcasting owns KKDA-FM 104.5 and KRNB-FM 105.7.  On a national radio dial that is dominated by conglomerates, Hymen is one of a small handful of independent operators with a top-rated station in a major market.

He is successful because his life goals have always been to consistently provide great entertainment for the stations’ listeners and his commitment to helpful initiatives for the community. Some of the initiatives Hymen and his stations support are “Stuff the Bus,” the Mayor’s Back to School Fair, the Tarrant County Back to School Fair, “Dede’s Turkey Give Away,” and the Susan B. Komen Race for the Cure. In addition, Hymen has supported the Stan Richards School of Broadcasting at UT Austin, the DFW YMCA and has promoted multiple local events throughout the DFW area at local schools, churches and other non-profits.    

Mike Crawford, Dallas:
Back in 1986, Mike Crawford helped create an entirely new kind of advertising agency and public relations firm, one that focused exclusively on technology clients.  At the time, this level of specialization was unheard of, but he proved doubters wrong. For 30 years Mike has grown M/C/C into a top Ad/PR agency for technology companies. The company continues to thrive with their team strategically leading the technology business across the globe.

Perhaps one of Mike’s greatest career highlights was in 2009, when under his direction, the independent, single Dallas based M/C/C office won global advertising business over larger, legendary agencies. He has a proven track record, with a deep understanding of the issues and opportunities in front of his clients. Mike is as good of a businessman as he is marketer, which is why he often sees former client contacts coming back to M/C/C for marketing counsel as they move about their own careers.

Over the years, Mike has served on a variety of boards and remains active in local and state trade associations.  He continues to help M/C/C evolve, blazing new trails from traditional marketing communications to real-time digital engagement with his clients’ customers.

​Ross Cummings, Oklahoma City: (Deceased)
Ross Warren Cummings was a journalist, co-founder of the Oklahoma City Press Club, co-founder of the Oklahoma PRSA chapter, and led a full-service advertising and public relations firm for nearly five decades. Ross began his career in 1949 as a radio announcer in Ponca City, his hometown. Then came a four-year stint as a newspaper reporter and news editor. From print, he transitioned to television broadcasting, joining NBC affiliate as a news reporter and weekend anchor.

Following a national search, Kerr-McGee Corp. chose Ross to be the company’s first Director of Public Relations (1956-60). Following his dream, he left the company in 1960 to found the full-service communications firm Ross Cummings & Company (later renamed The Cummings Group).

Recognized in Oklahoma as the cutting edge media consultant, Ross was appointed by Vice President Hubert Humphrey to oversee communications for the Democratic National Committee. Ross's agency maintained a 75% win ratio over hundreds of political campaigns. His legendary Oklahoma tourism campaigns attracted thousands of visitors to the state. Ross also led ground-breaking awareness initiatives for several non-profits, including Oklahomans for Indian Opportunity. Ross’s bold, innovative contributions will benefit Oklahoma advertising for years to come. 

Jackie Dryden, Houston:
​Jackie Dryden is no stranger to blazing trails.  She broke ground decades ago when she led one of the few women-owned advertising firms in a male-dominated industry.  Jackie has served as art director and creative director for both national and regional agencies, as well as heading her own design firm representing various southwest area companies.

Currently, she is the Chief Purpose Architect at Savage Brands in Houston. Jackie thrives on creating design and communications strategy to support corporate purpose.

A proud veteran of the advertising industry, Jackie has spent the bulk of her career with advertising agencies. Her work has been recognized with hundreds of awards for creativity and she’s also a recipient of the American Advertising Federation’s Silver Medal Award.

With a passion for helping people discover “why” and “what for,” Jackie in now blazing a new trail by leading a purpose revolution in corporate America.  Her new business book, co-authored with Bethany Andell, Get Your Head Out of Your Bottom Line and Build Your Brand on Purpose, guides visionary leaders to reconnect with their true strengths through the power of purpose. The book is helping companies of all sizes uncover the true reason they exist and connect with what sets them apart. 

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About the Southwest Advertising Hall of Fame
The Southwest Advertising Hall of Fame was created by the Tenth District of the American Advertising Federation to honor men and women from the region who have distinguished themselves. Inductees need not be a member of the AAF Tenth District. Inductees will automatically be nominated for the National Advertising Hall of Fame as they become eligible.

“We look forward to our annual induction ceremony in Dallas this year. With six distinguished honorees, the Southwest Advertising Hall of Fame is continuing to grow a roster of men and women who have made a significant impact on the advertising industry and their communities,” said Randy Kemp, co-chair of the Southwest Advertising Hall of Fame.