04/03/19 - 04/06/19

The AAF Tenth District invites you to Shreveport, Louisiana to attend our annual convention. Filled with both learning and networking opportunities, the NSAC Competition, Governor's Ball and so much more!



Email us or Call us432.559.8559


DATE: Tuesday, October 23, 2018

TIME: 11:30am - 1:30pm

LOCATION: Hyatt Regency (1200 Louisiana Street, Houston, TX 77002)

The Innovation and Leadership in Advertising (ILA) Award Ceremony will be held at the Hyatt Regency Hotel in the Junior Ballroom.

Parking Options: 
 • Valet (discounted to $17)
 • Garage Parking up to $20 (in Regency Garage via Skybridge)
 • Self Park (street or flat lots available)


The American Advertising Federation (AAF) Tenth District has announced that Mattress Firm has been selected as the recipient of the 2018 Innovation and Leadership in Advertising (ILA) Award for outstanding work in advertising. The award recognizes Mattress Firm and its agencies for their commitment to producing successful advertising programs.

With more than 3,500 company-operated and franchised stores across 49 states, Mattress Firm has the largest geographic footprint in the United States among multi-brand mattress retailers.

Mattress Firm is the tenth recipient of the ILA award. The company now joins an elite group of AAF District 10 companies honored with this award with past recipients including AT&T, JC Penney, Walmart, Southwest Airlines, Whataburger, Samsung Mobile, Pizza Hut, H-E-B & Gambrinus (Shiner Beer).

“Mattress Firm is honored to be recognized by the American Advertising Federation and to be among such a prestigious group of recipients,” said Scott Thaler, Chief Marketing Officer for Mattress Firm.  “We are obsessed with providing customers with the best mattresses at the best value by consistently striving to be leaders in the mattress and sleep industry. Our integrated marketing and advertising efforts have followed suit and are driving omnichannel results. We are fortunate to have talented people and agencies that help us deliver on our vision, organizational goals and desire to serve the communities where we live and work.”  

To qualify for the ILA Award, the AAF recognizes companies that exemplify excellence in four key areas:

Media Use –
Mattress Firm incorporates an integrated marketing and advertising strategy, utilizing traditional and nontraditional media to effectively enhance the brand.
Employment in District 10 –
Mattress Firm is headquartered in Houston, TX and has thousands of employees across Arkansas, Oklahoma, Louisiana and Texas.
Diversity –
Mattress Firm continuously looks for dynamic individuals to bring new perspectives to the table in the quest of continuing to implement a diverse messaging strategy.
Leadership –
Mattress Firm’s leadership in the marketing and communications industry has garnered some of the industry’s top honors including being recognized in Forbes’ “America’s Best Employers 2016”.

Scott Thaler, Chief Marketing Officer for Mattress Firm, will accept the award on behalf of Mattress Firm at a special awards luncheon.

To present the award, AAF Tenth District Governor, Larry Brantley, and AAF Tenth District ILA Award Chair, Crystal DeMott, will be present during this luncheon ceremony at the Hyatt Regency in Houston.