One of AAF’s major objectives is to recognize excellence and encourage high standards among industry professionals. The Club Achievement Competition is designed to recognize outstanding accomplishments of AAF-affiliated advertising clubs and to showcase the programs and projects that these clubs undertake each year.


​The AAF's Club Achievement Competition recognizes local advertising clubs for their initiatives in advertising education, communications, club operations, diversity and multicultural initiatives, government relations, membership, programs and public service. The competition was established to honor the significant contributions of the AAF network of professional advertising clubs and to encourage excellence in areas of club operations that contribute to the strength of the AAF's member clubs.


​The AAF's member clubs are divided into five divisions based on membership size. Clubs compete within their divisions. These divisions provide for a more equitable competition and an opportunity for any size club to win.


​​​DIVISIONS


Division I              500+ members

Division II             250 to 499 members

Division III           100 to 249 members

Division IV           Under 100 members

Division V            Ad 2 clubs


​First, second and third-place awards are designated in each division within each category. A Club of the Year and President of the Year Award is given to the club in each division whose accomplishments receive the highest scores. Winners are recognized at ADMERCIA, the AAF’s annual national conference.


​The Tenth District conducts a District Club Achievement competition prior to the national competition. This allows books to be judged and returned in time for clubs to see the comments judges have made, make changes to the books and then submit these to the national competition. The district competition is divided into two competitions; Small Club and Large Club. A $200 cash award is provided for each 1st Place book at the district level. Books entered into the district competition also count as points towards the District Club of the Year Award.


​Following is a description of each category and a link to download books submitted by AAF-Austin. Each of these books are winners at the district and national level.


​​​CATEGORIES OF ENTRIES

ADVERTISING EDUCATION

First place at national receives $800 the Saatchi and Saatchi Advertising Education Award. Second place receives $400.

There are three areas of concentration in advertising education. These are programs for the professional, student and the general public. These programs improve the skills, professionalism and standards of current and future advertising practitioners through education, as well as provide an understanding of - and confidence in - advertising and its contributions to the community and the economy.

DOWNLOAD WINNING BOOK HERE


CLUB OPERATIONS
This category focuses on the policies, procedures and leadership development that contribute to the operations of a club or federation.
DOWNLOAD WINNING BOOK HERE


COMMUNICATIONS
First place at national receives $1,000 Sid Bernstein Communications Award  
The Communications category assesses collateral materials and/or websites produced and distributed exclusively for the club or federation.
DOWNLOAD WINNING BOOK HERE


​DIVERSITY & MULTICULTURAL INITIATIVES
First place at national receives $1,000 Crain Diversity Grant  
Projects and programs designed to elevate the practice and presence of multiculturalism in the club or federation through professional development, promotion and inclusion are the focus for the Diversity & Multicultural Initiatives category. 
DOWNLOAD WINNING BOOK HERE


​​GOVERNMENT RELATIONS
This category examines the projects and programs designed to build effective relations with local, state and national governments. Relationships are developed through the club or federation’s work to initiate favorable legislation, contribute to the defeat of adverse legislation, educate lawmakers and promote industry self-regulation.
DOWNLOAD WINNING BOOK HERE


MEMBERSHIP DEVELOPMENT
This category defines "membership development" as activities designed to enhance local advertising club or federation membership recruitment, retention and involvement.
DOWNLOAD WINNING BOOK HERE


PROGRAMS
This category looks at the quality of programming that fosters actively interested membership, well-attended meetings and membership growth.
DOWNLOAD WINNING BOOK HERE


​PUBLIC SERVICE
First place at national receives $800 G.D. Jr. Memorial Award 
The Public Service category focuses on projects that effectively use advertising techniques to support local, regional and/or national programs on behalf of public interests and/or for community betterment.
DOWNLOAD WINNING BOOK HERE


Download Club Achievement TIPS



Remember, CLUB ACHIEVEMENT Support is just a click away.
Your dedicated Club Achievement Chair, Walt Disney, is ready to answer your questions or give guidance whenever you need it. It's that easy!

Email us or Call us432.559.8559

CLUB ACHIEVEMENT COMPETITION  

The 2016-2017 Call For Entries can be downloaded HERE.

The National 2015-2016 winning entries can be viewed HERE.