Advertising...where the art of persuasion and the science of marketing mingle. Where strategy and creativity make magic. Where some of the brightest minds find their calling — and their career.
Whether you choose to support the Academic Grant Program, Advertising Education Sponsor program or the Tomorrow Fund, your gift to the Foundation is both practical and meaningful.
The next generation of industry innovators is learning the advertising profession today. The Foundation for Advertising Education was created in 1988 to improve the quality of advertising education in the Southwest. Through faculty and institution grants, student scholarships, and funding for college-level competitions, the Foundation supports superior academic and practical opportunities that transform bright students into brilliant creative thinkers.
You can direct your Foundation gift to the Academic Grant Program, through which the Foundation awards grants to advertising faculty and educational institutions in the American Advertising Federation’s (AAF) Tenth District (Arkansas, Louisiana, Oklahoma and Texas).
Grants to faculty fund professional development and support applied or scholarly research. Grants to institutions establish advertising professorships, fund new technology and buy resource materials. In an industry that evolves daily, funding continuing education, research and new technology can have an immediate impact on faculty performance and thus the student experience.
Practical experience is an invaluable counterpart to classroom learning.
Each year, the AAF’s National Student Advertising Competition (NSAC)
provides college advertising students with an opportunity to practice
what they’ve learned as they develop a strategic advertising/marketing
campaign for a corporate sponsor. The Foundation’s Advertising
Education Sponsor program and its Tomorrow Fund support this
Student teams working towards the NSAC national finals must first
compete at the district level. As many as 18 teams from across four
states vie for the opportunity to represent the Tenth District. The
tradition is rich: Tenth District collegiate teams have won more
national champion titles than any other AAF district.
Your sponsorship of the AES program provides ongoing funding for
student team travel and other expenses for the District competition,
as well as scholarships for advertising students in the District.
Because each year brings a new group of students to the District’s
education initiatives, you will be offered an opportunity to renew
your AES pledge annually.
The Tomorrow Fund provides additional
financial assistance for presentation expenses to Tenth District
teams participating in the NSAC. Funds will be distributed equally
to each team participating in a given year.
A Foundation memorial gift creates a living legacy, but there are
many reasons to donate now. Commemorate a personal or professional
milestone, honor a colleague or thank someone who was instrumental
in your career.
You may also want to consider remembering the Foundation in your will.
Consult your financial advisor or an estate planning attorney.
This is your industry.
This is your craft.
Where will it be tomorrow?
The Foundation for Advertising Education of the Southwest 10th District –
American Advertising Federation is a nonprofit corporation organized under
the Texas Non-Profit Corporation Act. Contributions to the Foundation are
tax deductible to the full extent allowed by law. No grants or loans shall be
made to any Trustee of the Foundation or members of their families.